A friendly guide from our content team to help you stay connected without the confusion •

Let’s face it — the Meta ecosystem is rich, expansive, and sometimes just a bit overwhelming. Between Facebook, Instagram, Threads, and WhatsApp, there are multiple ways to follow your favorite creators, brands, and (hopefully!) creative agencies like ours.
That’s why our content team at Dweet Design decided to publish this article, to help clarify how we operate across these platforms, what each channel is for, and how you can choose what fits you best.

This explanation is not just a nice gesture — it’s a necessity. Each of our Meta channels is managed by a dedicated content manager, often focusing on different formats, messages, and audiences. While that allows us to create better content, it can look like a small army of Dweet accounts suddenly appears in your feed. Confusing? We get it. So let’s break it all down, channel by channel.

Facebook (Main Page)

This is our official Facebook Page and the primary source of key updates.
Here, we share:

  • Completed case studies.
  • Agency news and announcements.
  • Occasional job postings.
  • Launches and highlights.

It’s polished. It’s to the point. It’s what you’d expect from a professional creative agency.
Want to connect with our team or other creatives? Join our Facebook Group.

Facebook (Lab Page)

This is where things get more… alive.
It’s still official, but much more informal and expressive.
Here you’ll find:

  • Behind-the-scenes.
  • Design-for-design’s-sake content.
  • Raw ideas, creative process moments, tests and thoughts.
  • Concept art and early sketches.

Think of this page as our creative playground. A space where ideas breathe before they become polished work. Design-driven, idea-fueled.

Instagram (Main Account)

If you prefer visuals over text, this is your go-to channel.
Similar in purpose to our main Facebook Page, but focused on:

  • Portfolio highlights.
  • Branding stories.
  • Announcements in visual form.
  • Eye-catching layouts and scroll-stopping reels.

Clean. Bold. Aesthetically curated.

Instagram (Lab Account)

This is the visual twin of our Lab page on Facebook, but with a twist.
You’ll find:

  • POV-style content.
  • FYIs and curiosities from our design world.
  • Studio experiments.
  • Visual storytelling of our internal process.

This account is fast-moving, casual, and made for those who want to see the real creative work behind the agency’s glossy exterior.

Threads (Main Account)

Threads is quickly becoming the platform for quick ideas, hot takes, and ongoing conversations.
Our main Threads account follows the tone of our main Instagram and Facebook channels — thoughtful, sharp, and clean.

Threads (Lab Account)

Much like the Lab accounts elsewhere, this is the stream-of-consciousness version of Dweet Design.
Expect things like:

  • Random insights.
  • Snapshots from our day.
  • Brainstorm thoughts.
  • Micro-content from our creative sessions.

WhatsApp (Channel)

Prefer real-time updates without scrolling endless feeds?
Our WhatsApp Channel offers:

  • News.
  • Insights.
  • Case drops.
  • Studio moments. Straight to your phone, no fluff.

So… Why So Many Channels?

We don’t expect everyone to follow everything. We built these channels to give you options. Everyone has a preferred platform, format, and vibe, and we respect that.
Some people love text and long reads (hello, Facebook). Others live for stunning visuals (hi, Instagram). Some want the raw, chaotic brilliance of the process (that’s what Lab is for). And some of you just want updates dropped in WhatsApp while you sip your coffee.

Whatever works for you — we’re there.

Each channel has its own purpose, and while there may be occasional overlaps, we intentionally avoid copy-pasting the same content everywhere. It’s about choice, convenience, and connection — just like our creative work.

Every month, we release a Special Code in one of our Meta channels — it could be Facebook, Instagram, Threads, or even WhatsApp. What’s the code for? Big deals! Follow the channel that fits you best, or all of them, if you’re the treasure-hunter type.

See you online.

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