
A youth clothing brand that finds its roots in the vibrant streets of Brixton offers comfortable streetwear designed for everyday use, perfect for those who live life on the go. Embracing minimalism, brand philosophy extends to both the visual identity and apparel design. Each piece is crafted with a focus on simplicity and functionality, ensuring that classic style lives on in the new brand, infused with the spirit and voice of the streets.





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Cast
Client
Urban Gear
Creative Director
Alex Nord
Art Director
Jacob Adams
Project Manager
Alex Nord
Lead Designer
Henry Thompson
Graphic Designer
Elisabeth Bruce
Edgars Levits
Toms Bertholds
Motion Designer
Alexandra Ward
Sound Designer
Anna Ember
Marketer
Guntis Skujiņš
Finance Manager
Daniel Morgan
Services
Branding
Logo
Graphic Design
Print Production
Motion Design
Motion Graphics
Process
Logo Design
Discovery and Research
Creative Brief
Concept Development
Sketching
Digital Rendering
Refinement and Iterations
Color and Typography
Review and Feedback
Final Revisions
Print Production
Client Consultation
Design Creation
Selection of Printing Method
Sample Production
Review and Approval
Mass Production Setup
Quality Control
Motion Graphics
Storyboarding
Animation Development
Sound Design
Review and Feedback
Revisions and Refinements
Tools
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Korg Kronos 2
Random Works Chronicles







