A youth clothing brand that finds its roots in the vibrant streets of Brixton offers comfortable streetwear designed for everyday use, perfect for those who live life on the go. Embracing minimalism, brand philosophy extends to both the visual identity and apparel design. Each piece is crafted with a focus on simplicity and functionality, ensuring that classic style lives on in the new brand, infused with the spirit and voice of the streets.

Cast

Client

Urban Gear

Creative Director

Alex Nord

Art Director

Jacob Adams

Project Manager

Alex Nord

Lead Designer

Henry Thompson

Graphic Designer

Elisabeth Bruce

Edgars Levits

Toms Bertholds

Motion Designer

Alexandra Ward

Sound Designer

Anna Ember

Marketer

Guntis Skujiņš

Finance Manager

Daniel Morgan

Services

Branding

Logo

Graphic Design

Print Production

Motion Design

Motion Graphics

Process

Logo Design

Discovery and Research

Creative Brief

Concept Development

Sketching

Digital Rendering

Refinement and Iterations

Color and Typography

Review and Feedback

Final Revisions

Print Production

Client Consultation

Design Creation

Selection of Printing Method

Sample Production

Review and Approval

Mass Production Setup

Quality Control

Motion Graphics

Storyboarding

Animation Development

Sound Design

Review and Feedback

Revisions and Refinements

Tools

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Korg Kronos 2