built to finish

for the ones who train like it’s do or die

for the streetsmart warriors with knockout instincts

for fighters who wear their mindset

for the ones who break limits, not rules

for those who fight smart, and strike hard

for fighters who wear their legacy loud and proud

for those who turn pain into power

for the street kings with knockout vision

for warriors who wear courage like armor

c69 m62 y64 k59
r51 g51 b49

#333331

c74 m67 y66 k84
r15 g15 b15

#0f0f0f

c2 m3 y2 k0
r247 g243 b244

#f7f3f4

Cast

Client

Momentum Brands

Creative Director

Alex Nord

Art Director

Jacob Adams

Project Manager

Alex Pratt

Lead Designer

Peter Barrett

Naming Strategist

Gwyneth Lloyd

Graphic Designer

Nikita Medicke

Gavin Clifton

Motion Designer

Joshua Taylor

Marketer

Ron Sealey

Finance Manager

Daniel Morgan

Services

Branding

Product Naming

Logo

Motion Design

Motion Graphics

Process

Product Naming

Brand Soul Scan

Naming Strategy Setup

Inspiration Dive

Wordplay & Wild Lists

The Shortlist Ritual

Checks & Balances

Sound Test

Client Reveal

Final Name Lockdown

Optional Add-ons

Logo Design

Brand Decode

Visual Direction

Concept Sparks

Form & Function

Typography with Attitude

Color in Context

Logo in Action

Polish & Precision

The Reveal

Delivery Kit

Guidelines Drop

Motion Graphic

Logo Behavior Mapping

Style & Motion Direction

Storyboard / Motion Concept

Asset Prep

Animation Magic

Sound Sync / Music Pick

Review & Refinement

Final Render

Delivery Pack

Tools

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Adobe Premiere Pro

Credits

Featured Song

Richy Whiz – Champions in Action