Founded in New York City in 2021, Helen Carter offers exclusive, high-end costume jewelry.
The brand’s mission is to create jewelry that evokes profound emotions and unforgettable memories for women. Each piece is thoughtfully designed to reflect the elegance and individuality of the wearer, revealing the hidden sophistication and charm within every woman.
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Cast
Client
Helen Carter
Creative Director
Siân Harries
Art Director
Henry Thompson
Project Manager
Emma Craighton
Lead Designer
Siân Harries
Graphic Designer
Rhian Evans
Peter Barrett
Edgars Levits
Elisabeth Bruce
Motion Designer
Wavne Davies
Marketer
Anastasia Zakirova
Finance Manager
David Powell
Services
Branding
Logo
Motion Design
Motion Graphics
Process
Logo Design
Research and Discovery
Brand Strategy Alignment
Target Audience Analysis
Competitor Analysis
Moodboard Creation
Concept Development
Sketching Ideas
Digital Drafting
Typography Exploration
Color Palette Selection
Logo Refinement
Presentation Preparation
Client Feedback
Revisions and Adjustments
Final Logo Selection
Motion Graphics
Brief and Goal Setting
Logo Analysis
Style and Mood Exploration
Storyboarding
Motion Concept Development
Animatic Creation
Asset Preparation
Animation Production
Timing and Easing Adjustment
Review and Feedback
Final Rendering
Tools
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Random Works Chronicles
