Works where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.

Advertising product, a one-sided paper sheet publication is announcing a public event intended for pasting or posting on the Internet. It is often a large-format product, the size of which varies from A4 to A0.

Flyer is one of the ways of fast and mass advertising. Flyer design is usually created directly for the event taking place in order to attract the largest number of interested people in the shortest possible time. Flyers are needed in order to inform the public about an upcoming concert, the release of a new collection of clothes, or the beginning of a sale.

Informative paper documents, often also used for advertising, can be folded into a template, pamphlet, or leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet.

Music Release Cover
The cover art for a new single, album, compilation or DJ mix is an important visual component of a music release. This is the first thing that fans and potential listeners see. The attention to the release will translate into profits, part of which musicians receive from the sale of their music in stores and on digital platforms.

Design or use of signs and symbols to communicate a message. Signage means signs collectively or being considered as a group. Alternatively, promotional signage may be designed to persuade receivers of the merits of a given product or service. Newer signs may also use digital or electronic displays.

Business Card
The traditional contact information for a person or organization. Business cards are like small billboards. A person who does not have a business card may be perceived as frivolous, unwilling to maintain a relationship, or seeking a way to save money.

Point of Sale
The point of sale (POS) or point of purchase (POP) is the time and place where a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice for the customer, and indicates the options for the customer to make payment.

Business Stationery
Business stationery refers to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous-form paper, and other office supplies.

Exhibition Stand
Advertising and merchandising tool that has a direct impact on product sales. From a functional perspective, an exhibition stand should focus on the consumer’s wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities.